Hi! I'm Aneesha Baidwan
Hi! I'm Aneesha Baidwan
Hi! I'm Aneesha Baidwan
Hi! I'm Aneesha Baidwan

Product Designer

Product Designer

Product Designer

Product Designer

Based in Auckland, New Zealand, I design intuitive human-centred digital experiences - grounded in research, shaped by iteration, and refined through collaboration.

Highlighted case study

Highlighted case study

Highlighted case study

MEGA

Password Manager MVP

An end-to-end design of a password manager MVP aimed at balancing strong security with seamless usability, guided by early user research shaping discoverability and feature prioritisation

End-to-end

User Research

UX Flows

Cross Platform

4.5 ★

avg review

100,000+

downloads on Android
and Chrome

20%

conversion rate

MEGA

Password Manager MVP

An end-to-end design of a password manager MVP aimed at balancing strong security with seamless usability, guided by early user research shaping discoverability and feature prioritisation

End-to-end

User Research

UX Flows

Cross Platform

4.5 ★

avg review

100,000+

downloads on Android
and Chrome

20%

conversion rate

MEGA

Password Manager MVP

An end-to-end design of a password manager MVP aimed at balancing strong security with seamless usability, guided by early user research shaping discoverability and feature prioritisation

End-to-end

User Research

UX Flows

Cross Platform

4.5 ★

avg review

100,000+

downloads on Android
and Chrome

20%

conversion rate

MEGA

Password Manager MVP

An end-to-end design of a password manager MVP aimed at balancing strong security with seamless usability, guided by early user research shaping discoverability and feature prioritisation

End-to-end

User Research

UX Flows

Cross Platform

4.5 ★

avg review

100,000+

downloads on Android and Chrome

20%

conversion rate

Other case studies

Other case studies

Other case studies

MEGA

MEGA Pass: Expanding security with OTP

Post-launch feedback pointed to a clear gap: users needed to generate two-factor authentication codes without leaving the app. This is the story of how we tested two onboarding approaches to find the right way in.

Post MVP

User Research

Complex Flows

Cross Platform

MEGA

MEGA Pass: Expanding security with OTP

Post-launch feedback pointed to a clear gap: users needed to generate two-factor authentication codes without leaving the app. This is the story of how we tested two onboarding approaches to find the right way in.

Post MVP

User Research

Complex Flows

Cross Platform

MEGA

MEGA Pass: Expanding security with OTP

Post-launch feedback pointed to a clear gap: users needed to generate two-factor authentication codes without leaving the app. This is the story of how we tested two onboarding approaches to find the right way in.

Post MVP

User Research

Complex Flows

Cross Platform

MEGA

MEGA Pass: Expanding security with OTP

Post-launch feedback pointed to a clear gap: users needed to generate two-factor authentication codes without leaving the app. This is the story of how we tested two onboarding approaches to find the right way in.

Post MVP

User Research

Complex Flows

Cross Platform

MEGA

MEGA Pass: Adding Credit Card Storage

Extending MEGA Pass beyond passwords - and building an IA flexible enough to grow with it.

Post MVP

Product Expansion

Updated IA

Cross Platform

MEGA

MEGA Pass: Adding Credit Card Storage

Extending MEGA Pass beyond passwords - and building an IA flexible enough to grow with it.

Post MVP

Product Expansion

Updated IA

Cross Platform

MEGA

MEGA Pass: Adding Credit Card Storage

Extending MEGA Pass beyond passwords - and building an IA flexible enough to grow with it.

Post MVP

Product Expansion

Updated IA

Cross Platform

MEGA

MEGA Pass: Adding Credit Card Storage

Extending MEGA Pass beyond passwords - and building an IA flexible enough to grow with it.

Post MVP

Product Expansion

Updated IA

Cross Platform

ABOUT ME

The Design Background

The Design Background

I hold a Bachelor of Media Design from Media Design School and later specialised in UX through Mission Ready's accelerated programme. A 10-week internship at MEGA turned into a full-time offer, and three years later I've gone from intern to intermediate designer, taking on everything from end-to-end product flows to design systems and stakeholder conversations along the way.

At my core, I'm a professional puzzle-solver. Give me a clunky flow, a vague brief, or a problem nobody's quite cracked yet, and I'm happy. I love breaking down complex challenges, understanding the people behind them, and designing thoughtful experiences that make things feel simpler. It's this balance of analytical thinking and empathy that I bring to every project.

What I Bring

What I Bring

The skills I utilise and practice as a designer.

Design

Design

  • UX/UI Design

  • 0-1 Product Design

  • Prototyping

  • Design Systems

  • Cross-Platform Design

Research & Insights

Research & Insights

  • User Research -> Testing

  • Information Architecture

  • Design Thinking

  • Accessibility

  • UX Writing

Strategy & Systems

Strategy & Systems

  • Design Strategy

  • Roadmap Shaping

  • Cross-Team Alignment

  • Stakeholder Management

Tools:

Figma

Figjam

Adobe Creative Suite

Sketch

Confluence

JIRA

Maze

Dovetail

The Fun Stuff

The Fun Stuff

Because designers are people too.

✈️

Traveller

As a coffee lover my souvenir of choice is always a mug. Don't ask how many I own.

🍜

Foodie

My "places to eat" bookmark list is outgrowing my lifespan.

My "places to eat" bookmark list is outgrowing my lifespan.

📚

Reader

Romance, fantasy, mystery, crime - if it has a plot twist or a slow burn, I'm in.

🎧

Playlist lover

I can find the nichest playlist for any mood, listening for hours without ever learning a single song name.

🎮

Gamer

I'll lose hours to an open-world game, then still make time for my daily NYT puzzle and Minute Cryptic.

🍿

Binge watcher

Equal parts 90s rom-coms and "let's binge a crime drama until 2am." If it's got a meet-cute or a murder board, I'm watching it.